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Marketplace fees vs selling in your own chat
Enter a price and category to see what Shopee, Lazada and TikTok Shop take per order, compared with buyers paying by PromptPay straight into your account. Rates from each platform's official pages.
Shopee
฿172.80
fees per order · 27.4%
- Commission฿101.01
- Payment fee฿20.22
- PRIME programme (optional)฿50.50
- Per-order fee฿1.07
You keep per order ฿457.20
100 orders/month: ฿17,280.00 in fees
Lazada
฿171.73
fees per order · 27.3%
- Commission฿101.01
- Payment fee฿20.22
- Premium Package (optional)฿50.50
You keep per order ฿458.27
100 orders/month: ฿17,173.00 in fees
TikTok Shop
฿138.11
fees per order · 21.9%
- Commission฿69.44
- Payment fee฿20.22
- Commerce Growth Fee (required)฿47.38
- Per-order fee฿1.07
You keep per order ฿491.89
100 orders/month: ฿13,811.00 in fees
Your own chat + PromptPay
฿0.00
fees per order
Buyers pay by PromptPay straight into your account. You only pay fixed monthly costs, like LINE OA and a back-office tool (Nava Starter ฿299/month), however many orders you sell.
You keep per order ฿630.00
How this is worked out
An ordinary (non-Mall) shop, one item, no vouchers. Rates include VAT. Not included: small-seller or new-seller discounts, ads and affiliate commission. Shopee's PRIME fee is worked out on the item price (the official page doesn't state the base). Other categories have different rates; see each platform's table.
Sources (checked 2026-10-26): Shopee (effective 2026-08-04) · Lazada (effective 2026-08-01) · TikTok Shop (effective 2026-07-05) · Rates change often; check with the platform before deciding.
The trade-off: marketplaces bring you new buyers. Selling in chat has no per-order fee, but you find your own buyers and handle payment yourself, which is why many shops do both.
Make selling in chat as easy as a marketplace
Nava drafts orders from chat, sends an exact-amount PromptPay QR, checks slips with the bank and prints shipping labels, for a flat monthly price with no cut of your sales.
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What does Shopee charge sellers?
Ordinary (non-Mall) shops pay a 7.49–17.12% sale fee by category (women's clothing 17.12%), a 3.21% payment fee and ฿1.07 per order, plus 8.56% if they join PRIME, all including VAT (rates from 4 Aug 2026, checked 2026-10-26).
What does Lazada charge sellers?
A 5.89–17.12% marketplace fee including VAT by category, a 3.21% payment fee, plus 8.56% if the shop joins the Premium Package (rates from 1 Aug 2026).
What does TikTok Shop charge sellers?
A 6.42–11.77% commission including VAT by category, a 3.21% transaction fee, the Commerce Growth Fee of 8.03% (6.96% for electronics) capped at ฿199 per item, and ฿1.07 per order (rates from 5 Jul 2026).
Are there fees for selling in LINE or Facebook chat?
No per-order fee: buyers pay by PromptPay straight into the shop's account. There are fixed monthly costs, like a LINE OA plan and an order tool. The trade-off is that the shop brings its own buyers, while a marketplace brings buyers to you.