How to take orders on LINE without losing any · a Thai seller's guide

Nearly every seller on LINE hits the same problem: orders get lost in a chat with a hundred-plus messages a day · You forget to write the total, you forget the customer's name at packing, the package goes to the wrong person · Here are the approaches Thai sellers actually use, ordered by how much you invest in tooling.

Level 1: use LINE alone (free)

Use tags and notes inside LINE chat · LINE lets you pin messages and add notes to a friend's profile · When a customer orders, pin the message that summarizes the order · When you've packed it, unpin.

Pros: No extra tools, you can start today.

Cons: Once you pass 20-30 orders a day you can't keep up · Several staff answering in the same LINE only make it worse · Every slip still gets checked by hand.

Level 2: use a notebook or Google Sheets

Make one Google Sheet with columns: date · customer name · phone · items · total · address · status (awaiting / paid / packed / shipped) · When a new order comes in, add a new row right away.

Pros: Everything on one page · Easy to look up returning customers · You can share it with staff.

Cons: You have to type every row. Easy to slip up · You still don't know if a slip is real or fake · No automatic reminders · The worst part: customers have to type their address every time they buy.

Level 3: use a back-office system that ties it all together

Once you're over 30 orders a day or have several staff, Level 1-2 stops being enough · A back-office system built for Thai sellers (like Nava) fixes the weak points of the approaches above:

• All orders from LINE, Facebook and Instagram in one inbox · No app-switching.
• PromptPay QR generated automatically · No re-typing the total each time.
• Slips verified against real bank data · No opening the bank app for every order.
• Customer history saved automatically · Returning customers don't re-enter their address.
• Clear order status · Awaiting → paid → packed → shipped.

Which level fits you

1-10 orders/day · Level 1 (LINE only) is fine.

10-30 orders/day · Mix Level 1-2 · Use Google Sheets to hold customer data.

30+ orders/day or 2+ staff · The time you spend re-typing and checking slips by hand is worth more than the tool · A system pays for itself in time saved and orders that don't fall through the cracks.

Signs you need help from a system

• You forget to ship to a customer at least 1-2 times a month
• Returning customers have to re-type their address every time
• You get 3-5 slips a month you can't tell are real or fake
• Staff answer the same customer twice, or ship the same order twice
• You spend 30+ minutes a day hunting for an order in a long chat

If you said "yes" to 2 or more · It's time to get a system in place.