Which LINE OA plan should a shop choose? Prices for 2026

Short answer: up to 300 broadcast messages a month, the Free plan is enough. Above that, Basic (฿1,280.00/month). Above roughly 20,000 messages a month, Pro (฿1,780.00/month) is cheaper. Prices exclude 7% VAT, and chat replies to buyers don't use the quota.

LINE OA plan prices (checked 2026-10-26)

• Free: ฿0.00/month (฿0.00 with VAT), 300 messages, no extra messages
• Basic: ฿1,280.00/month (฿1,369.60 with VAT), 15,000 messages, extra messages ฿0.10 each
• Pro: ฿1,780.00/month (฿1,904.60 with VAT), 35,000 messages, extra messages ฿0.06 each

What counts as a message

• Counted: broadcasts (per person reached: one broadcast to 600 people = 600 messages) and messages a system pushes
• Not counted: one-to-one chat replies, auto-replies and greeting messages for new friends

Shops that mostly sell in chat and broadcast rarely can often stay on Free or Basic. If a system messages buyers for you automatically (bills, reminders, tracking), those messages count too.

Examples

• 75 friends × 4 broadcasts a month = 300 messages → Free
• 1,000 friends × 4 broadcasts = 4,000 messages → Basic
• 10,000 friends × 4 broadcasts = 40,000 messages → Pro is cheaper than Basic

Try your own numbers in the free LINE OA cost calculator.

Where Nava fits

Nava works with your existing LINE OA to help you close orders from chat. Messages Nava pushes, such as bills, payment reminders and tracking numbers, count toward your LINE OA quota under LINE's rules. Nava is in a private pilot and opens to everyone in February 2027.