Buyer hasn't paid? How to follow up without losing them

Short answer: remind politely, at most twice, while you hold the item. If they stay quiet, put the item back on sale and say you're happy to send a new bill. Never shame the buyer. Ready-to-send replies for all three moments are below.

Why buyers don't pay

Mostly not on purpose: they forgot, got busy, are waiting for payday, or are still unsure about a size. A short, polite message with the amount and a QR they can pay straight away works better than pressure.

A follow-up rhythm that keeps the buyer

1. Send the bill with an exact-amount QR and say how long you'll hold the item, so the buyer knows the deadline
2. Reminder 1 after a few hours: short, with the amount and QR again
3. Reminder 2 (if you're still holding it): say you'll release the item if it's not a good time
4. Release the item: stop messaging, but say you'll gladly send a new bill

Ready-to-send replies (Thai, as your buyer reads them)

แจ้งเตือนออเดอร์นะคะ 🌸 ยอด 590 บาท ยังไม่ได้รับสลิปเลยค่ะ สแกน QR ในบิลได้เลย ถ้าโอนแล้วส่งสลิปมาในแชทได้เลยนะคะ ขอบคุณค่ะ

"A friendly reminder 🌸 — ฿590 is still open. Scan the QR on the bill; if you've paid, just send the slip. Thanks!"

แจ้งอีกครั้งนะคะ ออเดอร์ยอด 590 บาทยังกันของไว้ให้อยู่ค่ะ ถ้าไม่สะดวกแจ้งกลับได้เลยนะคะ ร้านจะได้จัดคิวให้ท่านอื่น 🙏

"One more reminder — we're still holding your ฿590 order. If it's not a good time, just let us know so we can offer it to the next buyer 🙏"

ขออนุญาตปล่อยของกลับมาขายก่อนนะคะ ถ้ายังสนใจทักมาได้เลย เดี๋ยวเปิดบิลใหม่ให้ค่ะ ขอบคุณที่สนใจร้านนะคะ 😊

"We've put the item back on sale for now. If you're still interested, message us and we'll send a new bill. Thanks for your interest 😊"

What not to do

• Don't shame the buyer. Posting a buyer's name or chat makes the shop look untrustworthy and can raise personal-data problems.
• Don't message too often. Repeated reminders can get your LINE OA blocked.
• Don't hold stock forever. Buyers ready to pay will see it as sold out.

How Nava helps

Nava sends the bill with an exact-amount QR and holds the item for that buyer until the bill expires (4 hours by default; the shop can choose from 2 hours to 3 days). If no slip arrives, it sends a polite reminder 2 hours after the bill and a last call 1 hour before it expires, then stops (a 2-hour bill gets just the last call). When the bill expires, the item goes back on sale by itself. Nava is in a private pilot and opens to everyone in February 2027.